Currently browsing: Loyalty Program Management

The growing challenge of customer retention in today's competitive eCommerce landscape, with customer acquisition being 5x more expensive than retention. Small improvements in retention rates can significantly [...]

The digital-first marketplace has transformed customer loyalty dynamics, with AI revolutionizing traditional loyalty programs through intelligent personalization. AI-powered personalization is reshaping customer retention strategies, with 1loyalty.ai emerging […]

Introduction The FMCG sector in India faces unprecedented challenges with customer acquisition costs rising by 60% in recent years. Brand loyalty in fast-moving consumer goods is increasingly […]